
About Me.
With over 12 years of experience, a dynamic marketing leader excels at driving revenue growth, enhancing brand awareness, and building and managing high-performing teams. A proven track record of expertise in multi-channel marketing, data-driven strategies, and stakeholder management consistently delivers impactful results.
Resume
Work
Experience
2022 - Present
DIA
Global Associate Director of Marketing – Products, Membership, Science & Research
Led global marketing strategies at DIA to boost product demand and guarantee the success of new product introductions by crafting and implementing robust go-to-market plans. Pioneered the establishment and growth of the marketing department for DIA's worldwide product portfolios and services catering to the drug, pharmaceutical, biotechnology, and medical device manufacturing sectors.
2020 - 2022
Stream Companies
Director of Client Marketing
Led client marketing strategies and retention efforts at a leading marketing agency, and oversaw a portfolio of clients like Ford and Toyota, focusing on cultivating strong client relationships and understanding their business objectives and target markets. Through thorough market research and competitor analysis, I identified trends, opportunities, and audience preferences, ensuring I stayed updated on industry advancements and created go-to-market strategies for various products and services to drive customer growth and long-term retention.
2019 - 2020
Kieffer's Appliances
Director of Marketing
I had the privilege of spearheading the identification of target audiences and developing robust B2B and B2C product and service marketing strategies.
Work Experience
2017 - 2019
Lock, Stock, and Barrell LLC:
Director of Marketing and Business Development
Led Marketing and Business Development efforts for multiple businesses within Lock, Stock, and Barrel, a capital venture company, implementing diverse marketing strategies. Cultivated investor relationships, conducted product presentations, and managed end-to-end product development projects with a focus on collaboration and stakeholder engagement.
2015 - 2017
ALM LLC
National Client Marketing Manager / Account Manager
Led client marketing strategies and relationships with key clients such as Aflac and Prudential. I focused on understanding their business objectives, and target markets, and implementing effective B2B lead generation strategies through market research and competitor analysis.
Education
2008 - 2010
Holy Family University | Bachelor’s Degree
Field of Study: Mass Communications
2005 - 2008
Community College of Philadelphia |
Associates Degree
Field of Study: Communications, Media Arts
Skills
& Expertise
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Strategic Planning & Execution
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Team Building & Leadership
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Marketing Campaigns Management
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B2B & B2C Marketing
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Budget Management
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Product Marketing
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Marketo
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JIRA
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Sales Force
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Business Development
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Sales & Revenue Growth
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Brand Development & Positioning
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Market Research & Analysis
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Social Media Marketing
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Product Launch & Development
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Sales Force
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Adobe Creative Suite
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Asana
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Relationship Building
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Social Media Marketing
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Digital Content Creation
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Lead Generation
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Staff Training & Development
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Project Management
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Google Analytics
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G4
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Microsoft Office Suite
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Hubspot