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About Me.

With over 12 years of experience, a dynamic marketing leader excels at driving revenue growth, enhancing brand awareness, and building and managing high-performing teams. A proven track record of expertise in multi-channel marketing, data-driven strategies, and stakeholder management consistently delivers impactful results.

Resume

Work
Experience

2022 - Present

DIA

Global Associate Director of Marketing – Products, Membership, Science & Research

Led global marketing strategies at DIA to boost product demand and guarantee the success of new product introductions by crafting and implementing robust go-to-market plans. Pioneered the establishment and growth of the marketing department for DIA's worldwide product portfolios and services catering to the drug, pharmaceutical, biotechnology, and medical device manufacturing sectors.

2020 - 2022

Stream Companies
Director of Client Marketing

Led client marketing strategies and retention efforts at a leading marketing agency, and oversaw a portfolio of clients like Ford and Toyota, focusing on cultivating strong client relationships and understanding their business objectives and target markets. Through thorough market research and competitor analysis, I identified trends, opportunities, and audience preferences, ensuring I stayed updated on industry advancements and created go-to-market strategies for various products and services to drive customer growth and long-term retention.

2019 - 2020

Kieffer's Appliances
Director of Marketing 

I had the privilege of spearheading the identification of target audiences and developing robust B2B and B2C product and service marketing strategies.

Work Experience 

2017 - 2019

Lock, Stock, and Barrell LLC:
Director of Marketing and Business Development
Rephrase with Ginger (Ctrl+Alt+E)

Led Marketing and Business Development efforts for multiple businesses within Lock, Stock, and Barrel, a capital venture company, implementing diverse marketing strategies. Cultivated investor relationships, conducted product presentations, and managed end-to-end product development projects with a focus on collaboration and stakeholder engagement.

2015 - 2017

ALM LLC

National Client Marketing Manager / Account Manager

Led client marketing strategies and relationships with key clients such as Aflac and Prudential. I focused on understanding their business objectives, and target markets, and implementing effective B2B lead generation strategies through market research and competitor analysis.

Education

2008 - 2010

Holy Family University | Bachelor’s Degree

Field of Study: Mass Communications

2005 - 2008

Community College of Philadelphia |
Associates Degree

Field of Study: Communications, Media Arts

Skills
& Expertise

  • Strategic Planning & Execution

  • Team Building & Leadership

  • Marketing Campaigns Management

  • B2B & B2C Marketing

  • Budget Management

  • Product Marketing

  • Marketo

  • JIRA

  • Sales Force

  • Business Development

  • Sales & Revenue Growth

  • Brand Development & Positioning

  • Market Research & Analysis

  • Social Media Marketing

  • Product Launch & Development

  • Sales Force

  • Adobe Creative Suite

  • Asana

  • Relationship Building

  • Social Media Marketing

  • Digital Content Creation

  • Lead Generation

  • Staff Training & Development

  • Project Management 

  • Google Analytics

  • G4

  • Microsoft Office Suite

  • Hubspot

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