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Resume

Work
Experience

2022 - Present

DIA: Global Associate Director of Marketing – Products, Membership, Science & Research

As a seasoned marketing management executive, I have the incredible opportunity to join an esteemed organization where I play a pivotal role in formulating and implementing a global product and brand awareness strategy with storytelling, crafting compelling brand narratives that resonated with our target market.

2020 - 2022

Stream Companies: Director of Client Marketing

I have had the privilege of leading the charge in executing customer growth strategies, creating a ripple effect that secured long-term retention and loyalty. As a leader, I oversaw every facet of brand design, ensuring that each touchpoint exuded a sense of purpose and resonated with our clients target audience.

2019 - 2020

Kieffer's Appliances: Head of Marketing 

I had the privilege of spearheading the identification of target audiences and developing robust B2B and B2C product and service marketing strategies.

Work
Experience Continued

2017 - 2019

Lock, Stock, and Barrell LLC: Director of Marketing and Business Development

I had the incredible opportunity to spearhead a full range of integrated online and offline marketing programs, immersing myself in a world where creativity and strategy intersected.
 

Every campaign was a carefully orchestrated symphony, where each element played a crucial role in delivering a cohesive message that resonated with our customers. I wove the art of PR and media relations into our strategy. By nurturing relationships with journalists and influencers, we secured valuable media coverage.

2015 - 2017

ALM LLC:  National Client Marketing Manager / Account Manager

I served as the primary point of contact for a prestigious portfolio of clients, including industry giants like Aflac and Prudential. With each client, I gained a profound understanding of their unique value propositions and target audience.

 

To stay ahead of the curve, I conducted comprehensive market research and competitor analysis. This enabled me to identify key trends, unearth untapped opportunities.

 

In the ever-evolving landscape of B2B lead generation, I embraced a continuous learning mindset. I stayed up-to-date with industry trends, emerging technologies, and best practices, ensuring that my clients remained at the forefront of innovation.

Education

2008 - 2010

Holy Family University | Bachelor’s Degree

Field of Study: Mass Communications

2005 - 2008

Community College of Philadelphia |
Associates Degree

Field of Study: Communications, Media Arts

Skills
& Expertise

  • Strategic Planning & Execution

  • Team Building & Leadership

  • Marketing Campaigns Management

  • B2B & B2C Marketing

  • Global Product & Brand Strategy

  • Sales & Revenue Growth

  • Market Research & Analysis

  • Social Media Marketing

  • Digital Content Creation

  • Budget Management 

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