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About Me.

With over 12 years of experience, a dynamic marketing leader excels at driving revenue growth, enhancing brand awareness, and building and managing high-performing teams. A proven track record of expertise in multi-channel marketing, data-driven strategies, and stakeholder management consistently delivers impactful results.

Resume

Work
Experience

2024 - Present

Maryland Department of Transportation

Chief Engagement and Strategy Officer, Senior Director Of Marketing and Public Relations

As the Chief Strategy and Engagement Officer at the Maryland Department of Transportation (MDOT), I spearhead the development and execution of strategic initiatives designed to elevate stakeholder engagement, optimize transportation services, and drive organizational growth. My responsibilities include crafting comprehensive strategies that align with MDOT’s mission and vision while fostering effective communication and collaboration both within the organization and with external partners. Under my leadership, I have successfully enhanced MDOT’s brand visibility and public perception through innovative marketing and branding efforts across all transportation sectors. I developed and implemented a robust stakeholder engagement strategy that significantly increased community involvement in transportation planning. By leveraging data-driven approaches, I improved service delivery metrics, resulting in higher customer satisfaction. Additionally, I have secured funding through strong partnerships with local organizations and government entities, enabling the launch of cutting-edge transportation projects. My targeted communication campaigns have notably boosted MDOT’s public image, as evidenced by increased positive media coverage, while the integration of new technologies has streamlined operations and reduced project turnaround times.

Work
Experience

2022 - 2024

DIA

Global Associate Director of Marketing – Products, Membership, Science & Research

Led global marketing strategies at DIA to boost product demand and guarantee the success of new product introductions by crafting and implementing robust go-to-market plans. Pioneered the establishment and growth of the marketing department for DIA's worldwide product portfolios and services catering to the drug, pharmaceutical, biotechnology, and medical device manufacturing sectors.

2020 - 2022

Stream Companies
Director of Client Marketing

Led client marketing strategies and retention efforts at a leading marketing agency, and oversaw a portfolio of clients like Ford and Toyota, focusing on cultivating strong client relationships and understanding their business objectives and target markets. Through thorough market research and competitor analysis, I identified trends, opportunities, and audience preferences, ensuring I stayed updated on industry advancements and created go-to-market strategies for various products and services to drive customer growth and long-term retention.

2019 - 2020

Kieffer's Appliances
Director of Marketing 

I had the privilege of spearheading the identification of target audiences and developing robust B2B and B2C product and service marketing strategies.

Work Experience 

2017 - 2019

Lock, Stock, and Barrell LLC:
Director of Marketing and Business Development
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Led Marketing and Business Development efforts for multiple businesses within Lock, Stock, and Barrel, a capital venture company, implementing diverse marketing strategies. Cultivated investor relationships, conducted product presentations, and managed end-to-end product development projects with a focus on collaboration and stakeholder engagement.

2015 - 2017

ALM LLC

National Client Marketing Manager / Account Manager

Led client marketing strategies and relationships with key clients such as Aflac and Prudential. I focused on understanding their business objectives, and target markets, and implementing effective B2B lead generation strategies through market research and competitor analysis.

Education

2008 - 2010

Holy Family University | Bachelor’s Degree

Field of Study: Mass Communications

2005 - 2008

Community College of Philadelphia |
Associates Degree

Field of Study: Communications, Media Arts

Skills
& Expertise

  • Strategic Planning & Execution

  • Team Building & Leadership

  • Marketing Campaigns Management

  • B2B & B2C Marketing

  • Budget Management

  • Product Marketing

  • Marketo

  • JIRA

  • Sales Force

  • Business Development

  • Sales & Revenue Growth

  • Brand Development & Positioning

  • Market Research & Analysis

  • Social Media Marketing

  • Product Launch & Development

  • Sales Force

  • Adobe Creative Suite

  • Asana

  • Relationship Building

  • Social Media Marketing

  • Digital Content Creation

  • Lead Generation

  • Staff Training & Development

  • Project Management 

  • Google Analytics

  • G4

  • Microsoft Office Suite

  • Hubspot

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